Marketing Strategy for Private Elementary Schools in The City Of North Sumatra in Increasing The Number Of Students

This study aims to determine the marketing strategy carried out at SD Swasta Teladan Sumatera Utara increasing number of students. The type research conducted is qualitative research. Data collection techniques are observation, interviews and documentation. results Marketing Strategy used by students use 7P mix namely, Product, Price, Place, Promotion, People, Physical Evidence Process. next create implement a PSB (New Student Admission) program.